
AdUniverse
Ad intelligence platform for TikTok and Meta. Browse, track, and analyze competitor ads at scale.

Senior Frontend Engineer
· React & Next.js
Belgrade, Serbia · Remote available
or reach out → dusan.marinic.developer@gmail.com
“I build React apps the way a designer would, with intent.”
I've spent 10+ years at the intersection of design and engineering. Running a creative studio, leading teams, and shipping React products across SaaS, fintech, healthcare, and sports. I care about clean architecture, performance, and code that holds up under pressure. When projects call for it, I bring in trusted collaborators to expand capacity without compromising on quality.
Craft Over Template
Every component gets thought through from the ground up. Spacing, hierarchy, interaction, states. Good interfaces are built from these deliberate micro-decisions.
Performance Is a Feature
Performance gets built in from day one. I optimize from architecture decisions down to bundle size.
Led, Not Just Coded
Led a team of 7 engineers at Cinnamon. Code standards, sprint planning, architecture decisions. The full picture.
From MVP to Scale
Built products from day zero and shipped features on platforms with large existing userbases. I know when to move fast and when to invest in the right call.
Technologies and practices I work with daily.
The foundation I build every project on.
6 technologies
Where I've worked and what I've shipped.
Building React and Next.js products for startups. From architecture decisions to delivery, with focus on performance and clean code.
Led a team of 7 engineers across 10+ client products. Involved from pre-sales and design alignment through to delivery and deployment. Set Git and Next.js standards across the team.
Built React and React Native products across streaming, hospitality, and internal tooling for a group of companies. Contributed to platforms with 200k+ monthly users.
Co-founded a full-service creative studio. Delivered 15+ projects spanning web development, graphic design, digital marketing, and video production.
The path that shaped how I build.
The Beginning
Started with HTML and CSS out of pure curiosity. Built my first webpage in Notepad++ and immediately knew this was it.
Going Deeper
Moved beyond static pages into real interactivity. First freelance clients, first deadlines, first lessons in what it means to ship something real.
Entrepreneurship
Started a creative web studio with a partner. Learned that building products is 20% code and 80% communication, trust, and delivery.
The Shift
Went deep on React and never looked back. Component thinking rewired how I approach every UI problem.
Leadership
Led 7 engineers for the first time. Learned that the best code you write as a lead is often the code you help others avoid writing.
Independence
Left agency life to work directly with product teams and startups. More ownership, harder problems, better work.
What's Next
Open to senior and lead B2B engagements. Looking for product teams where architecture, performance, and craft actually matter.
Stack evolution
2014–2015
2016–2018
2021–2024
React since 2016. Still the right call.
Products and platforms I've built or led.

Joined the product early and eventually led a complete frontend redesign and optimization. Built core UX flows for saving, organizing, and discovering content.
More projects

Ad intelligence platform for TikTok and Meta. Browse, track, and analyze competitor ads at scale.

FinTech dashboard for credit report management and financial health monitoring.
[ open to new projects ]
Currently open to new B2B engagements. If you're building something in React or Next.js and need a senior developer, let's talk. For larger engagements, I work with a trusted network of collaborators.
PDF • Updated February 2026